Data is still the lifeblood of your business – an integral part of your organisation and influences your strategic decisions.
How accurate it is depends upon many factors, from the day it was acquired to the last time it was updated.
The cost to your business both in terms of monetary value and reputation can be measured through what data you hold and your customers.
The Data Factory can assist by updating, cleansing and validating fragmented databases across various platforms, ensuring they remain concise, accurate and up to date; enabling your company to gain the best competitive edge when you engage with your target audience.
In many cases, existing data is fragmented and spread over many platforms (e.g. Spreadsheets to CRM systems) and is incomplete. Whilst organisations are acutely aware that data accuracy is important, it is worth considering the actual cost to a businesses bottom line when failing to maintain correct records across many disparate platforms.
This process is essential to ensure that, when utilising your data for marketing campaigns, it is reliable!
For both consumer records and business data (where applicable) – we cross reference your data with National and international consumer and business files; including and not limited to the major deceased files, various mailing & telephone preference services, National and International Change of Address records (for tracking where records have moved to) and also ‘Gone-aways’ and many more. We offer a global data cleansing service for many countries worldwide.
In the UK alone, the Royal Mail estimates that 37% of business records will be out of date within 12 months – translate that figure worldwide and the cost to your business of relying on old inaccurate data, both in monetary and reputation terms, could be huge!
By keeping data current – The Data Factory saves you the associated costs which would be borne by continuing to send information to inaccurate customers.
Each time you contact the ‘wrong person’, your company’s reputation suffers and your database requires constant updating to avoid this.
On top of this, processing a complete and up to date database will save you costs, by minimising wastage in postage and overprinting.
Clean, relevant and accessible data is a good starting point for building closer, more profitable customer relationships.
However to make the most of it, you have to understand exactly what information you have and the best way to generate value from it.
We use a combination of segmentation analysis, profiling and modelling, in order to:
- Identify your best customers
- Reduce Targeting costs
- Build greater customer loyalty
- Improve response rates
- Increase profit
Our analysis provides everything you need to gain a true insight into the meaning of your data, turning it into a valuable resource for long term growth and profit.
The accuracy of your data is surely the key to marketing your products and services to potential customers.
Data profiling is the method of examining the data available in a database and collecting statistics and information about that data which help to identify its use and data quality. This method is widely used in data warehousing & viewing ‘Big Data’.
Data profiling clarifies the structure, relationship, content and derivation rules of data, which help in the understanding of anomalies and uses different kinds of descriptive statistics including mean, minimum, maximum, percentile, frequency and other aggregates such as count and sum.
The additional information obtained during profiling is data type, length, discrete values, uniqueness and abstract type recognition, which all in all assist with Analysis and future planning. Profiling is an essential activity of any Data Quality, Master Data Management or Data Governance System.
We are passionate about offering our clients the right service for all their data needs!
Effective Direct marketing is dependant upon your ability to successfully control, co-ordinate and target your communications at every level, through every channel.
By providing a comprehensive service for your entire project (e.g. Data Capture to Fulfilment, Production and Campaign Analysis), we can provide the most accurate, cost effective solution to your requirements at a fraction of the cost of multiple outsourcing.